Welcome to Online Money Advisor

A financial advisor, or finance broker, is an investment specialist who provides customers with expert advice on how to manage their money.

Some financial advisors specialise in specific products, such as pensions, insurance or residential mortgages, while others are able to offer advice on all types of finance, across the whole of the market. These are known as independent financial advisors (IFAs).

Their main duties are to research the market and recommend the most appropriate products and services to their customers as well as broker deals with product providers. It is their responsibility to ensure their clients have insight into the decisions they’re making by giving them bespoke guidance.

All financial advisors in the UK must hold industry-standard qualifications and abide by a strict code of regulations.

We help customers find expert advice by introducing them to a financial advisor that is best positioned to cater for their needs and circumstances, whether that’s a specialist pensions advisor, an insurance broker, a solicitor, a financial advisor or anything else.

We handpick the experts that we work with and we’re selective about the ones we choose. We match customers with these advisors to ensure that they get the right advice every time, whatever their background.

Making an enquiry with us won’t cost you a penny and the experts we work with will only charge on success. We only get paid when the advisor successfully helps you get what you need, so it’s in our interest for you to get the service you need. This success-only model is one of the many things that sets us apart from other introducers, many of whom are charge an upfront fee and aren’t incentivised to be of help to those that enquire.

For certain financial products, such as insurance and mortgages, advisors earn commission from the provider, which is usually a percentage of the deal’s value. For these products, there are advisors who operate on a commission-only basis. They take their cut when the agreement reaches completion and are only paid on success.

Many of the experts we work with operate this way, but we will only introduce you to a no-fee advisor is they can save you money in the long run.

Financial advisor fees vary depending on what they are advising on and how they charge. Some will bill you per hour or monthly, others for set piece of work or on an ongoing basis. We will only introduce you to the most financially viable advisor who is best positioned to save you money in the long run…

• Hourly: The average hourly rate in the UK is around £150, although this can be as low as £75 or as high as £300 per hour.
• A set rate: This could range between hundreds and thousands of pounds depending on the set piece of work the advisor is assisting you with.
• Monthly: This could be a set monthly fee or a percentage of your investment.

Ongoing: Continuous payments, agreed in advance with the advisor.

Speaking to an advisor before making a financial decision could be the difference between finding the best deal and paying through the nose in rates and premiums.

If you apply for finance through an independent financial advisor, you will have access to all of the products you qualify for, so you can rest assured that you’ll end up with the best deal.

Furthermore, an advisor will provide you with bespoke guidance every step of the way, help you out with any paperwork and may even be able to negotiate a more favourable agreement with the finance provider.

In short, a financial advisor could save you time, money and potential disappointment.

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Where working within a regulated industry, all of the financial advisors we work with have the relevant qualifications.