Welcome to Online Money Advisor

We'll match you with an FCA regulated, independent financial adviser - for free.

We’ve connected over 110,00 people just like you with specialist experts.

Find me an expertCall us: 0808 189 0463
Online Money Advisor

The right advice, for everyone

Aren’t all financial advisors the same? In a word… ‘no’. There are advisors who specialise in pensions, advisors who are insurance experts, advisors who focus on investment expertise, the list goes on and on. We'll match you with an expert who specialises in cases like yours.

Read more about why we are free

Free and unbiased

We don’t charge you anything for matching you with an adviser and we only match you with an expert in your case.

Matched with an expert

You’ll get the expert advice you need to find the best deals. The advisors we work with will help save you time and money.

No surprise fees

The advisors we work with will explain prices to you clearly upfront, with no obligation for you to continue.

Advice you can trust

The experts we work with are qualified to provide advice and, where relevant, work only for FCA-regulated firms.

We’ll find the perfect financial advisor for you - for free

Save time & money with an expert who specialises in cases like yours.

How it works

Three easy steps to get the right financial advice
  • 1.

    Tell Us About Your Plans

    Simply fill in our enquiry form, then just sit back and let us do all the hard work.

  • 2.

    We'll Find Your Perfect Match

    We’ll then match you to the best financial advisor for your situation.

  • 3.

    Get Advice From An Expert

    Your free, no obligation chat will help you decide whether financial advice can help you.

Some of the areas an Independent Financial Advisor can help you with...

Understanding your retirement options

Help with annuities, drawdown and flexible or phased retirement options.

Pensions advice

Expert advice on areas such as starting a pension, pension reviews and transferring your pension.

Choosing the right investments

Getting the most from investing for income, advice on investing a lump sum and offshore investments.

Inheritance tax planning & trusts

Ensuring you're covered by protecting your estate, setting up a trust fund and well written wills and trusts.

Meet the Founders

Pete Mugleston, MD

Pete and the team launched Online Money Advisor with the same vision as Online Mortgage Advisor: to help as many customers as possible get the right financial advice, regardless of need or background. 

Dave Bird, Creative Director

An expert in SEO, PR, and content, Dave’s principles-based approach to marketing has been instrumental in helping Online Mortgage Advisor and Online Money Advisor deliver the best possible experience. 

Financial Advisors you can trust

Our up to date information is written by trusted experts with over 100 years of experience between them

We’ll find the perfect financial advisor for you - for free

Save time & money with an expert who specialises in cases like yours.

Frequently asked questions

What is a financial advisor and what do they do?

A financial advisor, or finance broker, is an investment specialist who provides customers with expert advice on how to manage their money.

Some financial advisors specialise in specific products, such as pensions, insurance or residential mortgages, while others are able to offer advice on all types of finance, across the whole of the market. These are known as independent financial advisors (IFAs).

Their main duties are to research the market and recommend the most appropriate products and services to their customers as well as broker deals with product providers. It is their responsibility to ensure their clients have insight into the decisions they’re making by giving them bespoke guidance.

All financial advisors in the UK must hold industry-standard qualifications and abide by a strict code of regulations.

How does our advisor-matching service work?

We help customers find expert advice by introducing them to a financial advisor that is best positioned to cater for their needs and circumstances, whether that’s a specialist pensions advisor, an insurance broker, a solicitor, a financial advisor or anything else.

We handpick the experts that we work with and we’re selective about the ones we choose. We match customers with these advisors to ensure that they get the right advice every time, whatever their background.

Why are our services free?

Making an enquiry with us won’t cost you a penny and the experts we work with will only charge on success. We only get paid when the advisor successfully helps you get what you need, so it’s in our interest for you to get the service you need. This success-only model is one of the many things that sets us apart from other introducers, many of whom are charge an upfront fee and aren’t incentivised to be of help to those that enquire.

For certain financial products, such as insurance and mortgages, advisors earn commission from the provider, which is usually a percentage of the deal’s value. For these products, there are advisors who operate on a commission-only basis. They take their cut when the agreement reaches completion and are only paid on success.

Many of the experts we work with operate this way, but we will only introduce you to a no-fee advisor is they can save you money in the long run.

What fees will a financial advisor charge?

Financial advisor fees vary depending on what they are advising on and how they charge. Some will bill you per hour or monthly, others for set piece of work or on an ongoing basis. We will only introduce you to the most financially viable advisor who is best positioned to save you money in the long run…

  • Hourly: The average hourly rate in the UK is around £150, although this can be as low as £75 or as high as £300 per hour.
  • A set rate: This could range between hundreds and thousands of pounds depending on the set piece of work the advisor is assisting you with.
  • Monthly: This could be a set monthly fee or a percentage of your investment.

Ongoing: Continuous payments, agreed in advance with the advisor.

What are the benefits of using a financial advisor?

Speaking to an advisor before making a financial decision could be the difference between finding the best deal and paying through the nose in rates and premiums.

If you apply for finance through an independent financial advisor, you will have access to all of the products you qualify for, so you can rest assured that you’ll end up with the best deal.

Furthermore, an advisor will provide you with bespoke guidance every step of the way, help you out with any paperwork and may even be able to negotiate a more favourable agreement with the finance provider.

In short, a financial advisor could save you time, money and potential disappointment.

Is my data safe and secure?

We take data security very seriously and are very proactive about GDPR compliance. You can read more in our privacy policy.

Are all your financial experts regulated?

Where working within a regulated industry, all of the financial advisors we work with have the relevant qualifications.

About us

We only let advisors into our network that meet our standards of expertise for a given area and share our core values.

Find out more

Make a quick enquiry

Fill out a quick form and we’ll find the best advisor for your circumstances.

Contact us

How to find a financial advisor in the UK

Leave that to us! Our free matching service will pair you up with the right financial advisor for your needs and circumstances.


Whether your enquiry is about pensions, insurance, business finance or any other money-related matter, we will connect you to an independent financial advisor you can trust. We rigorously vet all of the experts we work with and will only introduce customers to them if they are best positioned to help their clients achieve their goals.


A good financial advisor can save you time, money and potential disappointment in the long run. They will search the market for you, track down the best deal and negotiate the most favourable terms with the product provider on your behalf.


To find the right expert for your needs and circumstances, make an enquiry and we’ll introduce you to an advisor who specialises in cases just like yours. We won’t charge a fee for referring you and there’s no obligation to act on the advice you receive.

What questions should I ask my financial advisor?

Below you’ll find a list of questions that we will ask your financial advisor on your behalf. In order to match our customers with the right expert, we like to know the following…

  • What fees do you charge and how do you bill customers?
  • Are you independent and do you have access to the whole market?
  • Do you have the right qualifications?
  • Do you have a strong track record in the relevant field?
  • Will you provide ongoing advice to the customer, included in the cost?

You are, of course, welcome to ask your advisor these questions and more for your own peace of mind before proceeding, but we will obtain the answers to all of the above when matching our customers to the right financial advisor for them.