0808 189 0463


        0808 189 0463

        Updated: May 28, 2024

        We're here to make sure you get the right advice, from the right expert

        Find more about who we are, what we do and why we do it

        Our Story

        We are the same people who brought you Online Mortgage Advisor. A few years ago, Online Mortgage Advisor was established to ensure that everybody who’s in the market to buy a property gets the right advice.

        By completely changing the way we thought about how people apply for and get mortgages we developed a system that ensures speaking to the wrong advisor will never get in the way of an eligible customer’s path to the property ladder.

        After helping over 100,000 customers get a mortgage, we decided to open Online Money Advisor so that everyone can get the right advice, whatever their situation or needs, across the financial spectrum. We have plenty of big plans for 2024, and our aim is to carry on breaking records and changing the lives of our customers.

        Our Vision

        We want everyone to get the right advice, whatever their situation or needs.

        We have now helped over 600,000 customers for mortgages and we know that there are many more people who need help when it comes to specific advice and products across the financial spectrum, and we plan to help as many of them as possible!

        Our Core Values


        Giving of time, effort and resources

        Trust & Ownership

        Leaving everyone better than we found them

        Friendliness & Fun

        Bringing enjoyment to every interaction

        Knowledge & Mastery

        Striving for excellence in everything we do

        Empathy & Understanding

        Judging no one, helping everyone

        Care & Honesty

        Treating everyone like family

        Meet the Founders

        Pete Mugleston, Managing Director

        Pete Mugleston, Managing Director

        Pete cut his teeth right in the middle of the credit crunch and noticed that many people were struggling to get a mortgage. This led him to establish Online Mortgage Advisor, in order to fill a big gap in the mortgage market and help everyone get the right advice.

        Eight years later and with over 100,000 customers helped, Pete and the team launched Online Money Advisor with the same vision as always: to help as many customers as possible get the right advice, regardless of need or background.

        Connect with Pete on LinkedIn.

        Read More
        David Bird, Creative Director

        Dave Bird, Creative Director

        Dave is an expert in SEO, PR, and Content. Dave’s principles-based approach to marketing has been instrumental in helping Online Mortgage Advisor, Online Money Advisor and many other businesses position themselves where they need to be, in order to attract customers and deliver the best possible experience.

        When David met Pete, they found that their talents, although at opposite ends of the spectrum, complemented each other beautifully. The rest, as they say, is history.

        Connect with Dave on LinkedIn.

        Our process

        We are selective about the advisors we ass you to for advice and only let advisors into our network that meet our standards of expertise for a given area and share our core values.


        Fill out an enquiry form or give us a call. Our knowledgeable and friendly support will assess your enquiry.


        We will determine who the best expert is for your situation, introducing you to an advisor that helps out people just like you on a regular basis.


        Whatever your circumstances – whether you want to transfer your pension, or need a will drawing up – your advisor will give you the help you need.

        Our Expert Authors

        Craig Watson, Finance Expert

        Craig is a commercial energy advisor who has been working within the industry for over a decade.

        He’s recently worked as company owner and Operations Director with Experienced Energy Solutions, and is passionate about helping businesses save time, money and energy.

        Delivering market-leading consultation on all things energy-related, Craig supports his customers by offering a fully transparent approach to help break energy management into a language anyone can understand.

        View Craig’s author profile

        Richard Angliss, Financial Advisor

        Richard is a highly qualified financial advisor and has been Managing Director of Home Buyer Systems (HBS) since 1994. Before this, he spent 14 years in IFA sales and marketing environments.

        Thanks to his broad career history, Richard has the knowledge and expertise to help customers get the right advice for a variety of financial products.

        View Richard’s author profile

        Tony Stevens, Financial Advisor

        Tony is an experienced Financial Advisor and has worked in the industry for over 20 years, leaving college to join Nationwide.

        A self-confessed ‘money geek’, he’s since built one of the largest technical support firms in the UK with over 800 advisers, before selling it and joining SFL Wealth Management to lead the technical team.

        View Tony’s author profile

        Phil Whitehouse, Finance Expert

        Phil’s early career was spent in retail banking, notably with Halifax where he held a number of management roles.

        In 2014, he set up and is Head of MCI Club which provides a range of mortgage support services, including panels primarily to Directly Authorised users of The Mortgage Keeper CRM system, part of DPR Consulting Group.

        View Phil’s author profile


        We help customers find expert advice by introducing them to a financial advisor that is best positioned to cater for their needs and circumstances, whether that’s a specialist pensions advisor, an insurance broker, a solicitor, a financial advisor or anything else.

        We handpick the experts that we work with and we’re selective about the ones we choose. We match customers with these advisors to ensure that they get the right advice every time, whatever their background.

        We get paid by the people we introduce you to. And we work on a success-only based model.

        In the unlikely scenario that you decide not to go with the advisor we’ve passed you to, or if they’re unable to help you get what you want, we don’t get paid.

        This means we’re invested in always picking the right advisor and keeping the quality of our network as strong as possible.

        For most services the advisor we introduce you to usually won’t charge a fee either. Occasionally a fee will be charged for some services as a matter of standard process (Will writing services, for example), but the advisor will always let you know about this up-front.

        We take data security very seriously and are very proactive about GDPR compliance.

        You can read more in our privacy policy.

        You choose! If your enquiry is urgent and within business hours we’d suggest you pick up the phone.

        Otherwise fill out a form and we’ll put you in touch with an expert ASAP. The more information you can provide us up-front the better we can triage you to the right person faster.

        All of the financial advisors we work with have the relevant qualifications.

        Get in touch today

        Give the service a try yourself

        Speak to an expert advisor

        Get Started



        Increase your chance of mortgage approval with expert advice from a specialist broker. Whether you need help remortgaging, you’re self employed or even if you have bad credit, we’ve got you covered.

        • No impact on credit score
        • Mortgage Approval Guarantee
        • Personally matched with an expert


        We work with independent Pensions Advisors who can help you get the most out of your golden years by finding the best deals for your needs and circumstances. Get expert advice from a dedicated Pensions Expert

        • Professional pensions advisors
        • Free and unbiased advice
        • Personally matched with an expert
        Savings & Investments

        Savings & Investments

        Get the right advice first time, whether you want to get the most out of your savings, or you want to invest your money elsewhere get expert advice from a financial expert.

        • Savings and investments specialists
        • Free and unbiased advice
        • Personally matched with an expert


        Whether it’s protecting your home, covering your car or providing a safety net for you on your travels, insurance has your back. Get expert from advice from an insurance and protection advisor.

        • Insurance and protection experts
        • Free and unbiased advice
        • Personally matched with an expert

        FCA Disclaimer

        *Based on our research, the content contained in this article is accurate as of the most recent time of writing. Lender criteria and policies change regularly so speak to one of the advisors we work with to confirm the most accurate up to date information. The information on the site is not tailored advice to each individual reader, and as such does not constitute financial advice. All advisors working with us as well as any of our own are fully qualified to provide mortgage advice and work only for firms who are authorised and regulated by the Financial Conduct Authority. They will offer any advice specific to you and your needs.

        Some types of buy to let mortgages are not regulated by the FCA. Think carefully before securing other debts against your home. As a mortgage is secured against your home, it may be repossessed if you do not keep up with repayments on your mortgage. Equity released from your home will also be secured against it.