Updated: July 10, 2025
We're here to ensure you get the right advice, from the right expert
Find more about who we are, what we do and why we do it
Our Story
We are the same team that brought you Online Mortgage Advisor. Established in 2013, Online Mortgage Advisor was founded to ensure that everyone in the market to buy a property receives the right advice.
By completely rethinking how people apply for and obtain mortgages, we developed a system that ensures speaking to the wrong advisor will never hinder an eligible customer’s path to homeownership.
After helping over 100,000 customers secure a mortgage, we decided to launch Online Money Advisor. Our goal is to provide the right advice for everyone, regardless of their situation or needs, across the entire financial spectrum. We have big plans for 2024, and our aim is to continue breaking records and transforming the lives of our customers.
Our Vision
We want everyone to receive the right advice, regardless of their situation or needs.
Having helped over 600,000 customers with mortgages, we know there are many more people who need specific advice and products across the financial spectrum. We plan to help as many of them as possible!
Our Core Values
Pioneers
Leading the way in providing the right advice, for everyone.
Accountable
Everyone on our team shares the responsibility of providing a quality service.
Rigourous
An attention to detail.
Caring
We aim to help as many people as possible.
Candid
We’re honest about the challenges we face and improvements that we need to make to our service.
Meet the Founders
Pete Mugleston, Managing Director
Pete cut his teeth right in the middle of the credit crunch and noticed that many people were struggling to get a mortgage. This led him to establish Online Mortgage Advisor, in order to fill a big gap in the mortgage market and help everyone get the right advice.
Eight years later and with over 100,000 customers helped, Pete and the team launched Online Money Advisor with the same vision as always: to help as many customers as possible get the right advice, regardless of need or background.
Dave Bird, Creative Director
Dave is an expert in SEO, PR, and Content. Dave’s principles-based approach to marketing has been instrumental in helping Online Mortgage Advisor, Online Money Advisor and many other businesses position themselves where they need to be, in order to attract customers and deliver the best possible experience.
When David met Pete, they found that their talents, although at opposite ends of the spectrum, complemented each other beautifully. The rest, as they say, is history.
Our process
We are selective about the advisors we work with and only let advisors into our network that meet our standards of expertise for a given area and share our core values.
Enquiry
Fill out an enquiry form or give us a call. Our knowledgeable and friendly support will assess your enquiry.
Introduction
We will determine who the best expert is for your situation, introducing you to an advisor that helps out people just like you on a regular basis.
Result
Whatever your circumstances – whether you want to transfer your pension, or need a will drawing up – your advisor will give you the help you need.
Our Expert Authors
Craig Watson, Finance Expert
Craig is a commercial energy advisor who has been working within the industry for over a decade.
He’s recently worked as company owner and Operations Director with Experienced Energy Solutions, and is passionate about helping businesses save time, money and energy.
Delivering market-leading consultation on all things energy-related, Craig supports his customers by offering a fully transparent approach to help break energy management into a language anyone can understand.
Richard Angliss, Financial Advisor
Richard is a highly qualified financial advisor and has been Managing Director of Home Buyer Systems (HBS) since 1994. Before this, he spent 14 years in IFA sales and marketing environments.
Thanks to his broad career history, Richard has the knowledge and expertise to help customers get the right advice for a variety of financial products.
Tony Stevens, Financial Advisor
Tony is an experienced Financial Advisor and has worked in the industry for over 20 years, leaving college to join Nationwide.
A self-confessed ‘money geek’, he’s since built one of the largest technical support firms in the UK with over 800 advisers, before selling it and joining SFL Wealth Management to lead the technical team.
Phil Whitehouse, Finance Expert
Phil’s early career was spent in retail banking, notably with Halifax where he held a number of management roles.
In 2014, he set up and is Head of MCI Club which provides a range of mortgage support services, including panels primarily to Directly Authorised users of The Mortgage Keeper CRM system, part of DPR Consulting Group.
FAQs
We help customers find expert advice by introducing them to a financial advisor that is best positioned to cater for their needs and circumstances, whether that’s a specialist pensions advisor, an insurance broker, a solicitor, a financial advisor or anything else.
We handpick the experts that we work with and we’re selective about the ones we choose. We match customers with these advisors to ensure that they get the right advice every time, whatever their background.
We get paid by the people we introduce you to. And we work on a success-only based model.
In the unlikely scenario that you decide not to go with the advisor we’ve passed you to, or if they’re unable to help you get what you want, we don’t get paid.
This means we’re invested in always picking the right advisor and keeping the quality of our network as strong as possible.
For most services the advisor we introduce you to usually won’t charge a fee either. Occasionally a fee will be charged for some services as a matter of standard process (Will writing services, for example), but the advisor will always let you know about this up-front.
We take data security very seriously and are very proactive about GDPR compliance.
You can read more in our privacy policy.
You choose! If your enquiry is urgent and within business hours we’d suggest you pick up the phone.
Otherwise fill out a form and we’ll put you in touch with an expert ASAP. The more information you can provide us up-front the better we can triage you to the right person faster.
All of the financial advisors we work with have the relevant qualifications.
Get in touch today
Give the service a try yourself
Speak to an expert advisor
Get Started
Mortgages
Increase your chance of mortgage approval with expert advice from a specialist broker. Whether you need help remortgaging, you’re self employed or even if you have bad credit, we’ve got you covered.
Pensions
We work with independent Pensions Advisors who can help you get the most out of your golden years by finding the best deals for your needs and circumstances. Get expert advice from a dedicated Pensions Expert
Savings & Investments
Get the right advice first time, whether you want to get the most out of your savings, or you want to invest your money elsewhere get expert advice from a financial expert.
Insurance
Whether it’s protecting your home, covering your car or providing a safety net for you on your travels, insurance has your back. Get expert from advice from an insurance and protection advisor.
FCA Disclaimer
*Based on our research, the content contained in this article is accurate as of the most recent time of writing. Lender criteria and policies change regularly so speak to one of the advisors we work with to confirm the most accurate up to date information. The information on the site is not tailored advice to each individual reader, and as such does not constitute financial advice. All advisors working with us as well as any of our own are fully qualified to provide mortgage advice and work only for firms who are authorised and regulated by the Financial Conduct Authority. They will offer any advice specific to you and your needs.
Some types of buy to let mortgages are not regulated by the FCA. Think carefully before securing other debts against your home. As a mortgage is secured against your home, it may be repossessed if you do not keep up with repayments on your mortgage. Equity released from your home will also be secured against it.